Marc Howarth
Marc Howarth, formally at Bai Brand and Red Bull North America as Vice President National Account Sales brings more than more than 35+ years of accomplishments in the consumer product goods industry. Marc’s qualifications include delivering $750M in sales as an individual contributor and $500M as a sales executive at Sara Lee, Red Bull North America and Bai Brands. Marc’s is notably known for his knowledge for outstanding success in new market development, new business development, product and service launches, effective marketing program development, category management. Marc provided leadership and ownership for All Off-Premise and On-Premise Channels and all commercial functions: Key Accounts, Category Management, Shopper Insights, Trade Marketing, On Premise Marketing, Route-to-Market/Distribution, and In-outlet Execution. A leading developer of growth strategies through strategic management of Market Positioning, Business, and Brand Development; Growing Bai Brands to a Top 2 non-alcoholic enhanced water beverage brand during tenure. .
Marc’s successful in executing turnaround strategies to save a struggling sales department and penetrating new markets which prompted millions of dollars in revenue and profit and accelerated ROI and share points. Marc thrives on the opportunity to build business through organic strategies, taps into neglected markets, negotiate contracts with third parties and multiple decision makers, and hire and mentor staff for career advancement. Marc decisive, resilient individual who is comfortable functioning in positions requiring a high level of influence and leadership, team building, organizational capabilities, and problem solving. Marc holds a B.S Degree in Marketing Management